Cross-cultural training is key to success

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Russia is Germany’s main trading partner. But many business initiatives in Russia fail from a lack of mutual understanding. Thus, German managers often shake his head in view of them as irrationally perceived Russian market. Accordingly, they overlook the fact that a recognition result of the backgrounds for “typical Russian” behavior to optimal cooperation. A cross-cultural training helps to understand the Russians and the tendencies of their thinking. It prepares employees and managers of German companies in the business stays in Russia and provides the basis for successful cooperation with Russian guests and business partners.

Knowledge of regional studies, the largest country in the world and information on business etiquette essential “hard facts” are. Who wants to be successful in Russia, but also needs the necessary “soft skill” intercultural competence in order to assess situations appropriately and consistently be able to deal.

IKUD ® therefore offers seminars in July 2010 a “Cultural Awareness Training in Russia”, is placed in which the transmission of knowledge about the diverse culture and the social and historical and religious peculiarities of the Russian nation, the basis for a more differentiated perception. Cultural awareness, however, is also an active process: Through role playing, simulations, group work and discussions will be learned from the experience level. Using a guided reflection of these active elements of the training, participants may ultimately develop intercultural competence.

Who can share their own cultural background in relation with the Russian foreign culture, has the chance to make meetings on a new level: Instead of incomprehension and irritation occurs successful communication. In a business context, this simply means an increased effectiveness in negotiations, contracts and in everyday work process. At the same time it is the Germans but also possible on a personal level, to gain access to the Russian culture and people – investing in a cross-cultural training is worth it.